Palm Beach Event Chairs

Event Chair Bios

Norman Traverse, MD

Norman and Nassrine Traverse 

Norman Traverse, MD, is the founder of ITS Corporation, which grew to be the world’s largest supplier of cardiopulmonary contracting services to hospitals. He merged ITS into American Medical International (AMI). He remained a director of AMI and president of ITS for 18 years, until it was taken private in a leveraged buyout. He was the founder and chairman of the board of Travcom Corporation, which publishes medical information primarily dealing with the pharmaceutical industry. Traverse founded and is president of HealthMadeEasy.com, a web portal dedicated to educating the public, patients, their families, and caregivers about health care and healthy lifestyles. He also manages a private investment fund that selectively invests in private and public companies.

Traverse is a director in the Palm Beach Civic Association and former member of the Medical Care Commission of the Town of Palm Beach. He helped write the area’s Medical Care Guide. He received his medical degree from the University of Tennessee, completing his postgraduate work at Boston City Hospital and Tufts Medical School, where he was appointed to the faculty. He lives in Palm Beach, Fla. with his wife, Nassrine.

Traverse is a Visiting Committee member at Dana-Farber.