Dana-Farber Cancer Institute is joining more than 100 of the nation’s top health care systems, representing thousands of hospitals in communities across the U.S., with an urgent plea for all Americans – mask up, because wearing a facemask is our best chance at slowing the surging COVID-19 pandemic now.
Beginning today, a public service message will run in The New York Times, USA Today, The Wall Street Journal, The Washington Post and The Los Angeles Times. Additionally, hospitals and health systems across the country will continue to unite to share these messages regionally.
The message reads:
“As the top nationally-ranked hospitals, we know it’s tough that we all need to do our part and keep wearing masks. But, here’s what we also know: The science has not changed. Masks slow the spread of COVID-19. So, please join us as we all embrace this simple ask: Wear. Care. Share with #MaskUp. Together, wearing is caring. And together, we are saving lives.”
More than 11.5 million Americans have tested positive for the virus – including an additional one million in just the past week – leading to more than 250,000 deaths.
The current trends are daunting and frightening. If the nation stays on its current course, hospital leaders are increasingly concerned that more healthcare facilities will be overwhelmed as shortages of healthy caregivers make it difficult to handle a rapidly increasing number of patients. Unfortunately, this is already happening in parts of our country.
The next several months will be critical. Though there has been positive news about vaccine development, no one knows when those vaccines will be ready for widespread use. In the meantime, everyone must remain vigilant, take precautions and follow public health orders.
The country has reached a tipping point. The power to do what is right is now in the hands of everyone everywhere.
In an effort to reach a broader audience, the public service effort will also include messages on digital platforms, social media, online information, links to vital health resources and more. Combining resources demonstrates that these health organizations are working together, will accomplish this today and will get through this together.
The U.S. Centers for Disease Control and Prevention points to recentstudies that have shown facemasks successfully limit spread of the COVID-19 virus. Wearing facemasks protect in key ways: by protecting the wearer against inhalation of harmful pathogens and particulates and by preventing exposure of those around the wearer.
In addition to masking, the CDC suggests that everyone minimize the number of non-household contacts, maintain a physical distance of at least six feet, and limit the amount of time around others, especially while indoors and in poorly ventilated areas. For further information about masking guidelines – how to choose a mask, how to properly wear a mask – visit the CDC website.
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www.everymaskup.com is a collaboration of 100 leading health systems representing thousands of hospitals across the U.S. joining together to create messages for the betterment of communities they serve. The impetus for this, and other public service campaigns to follow, came from a group of health care marketing and communications executives meeting for a decade and reengaged weekly since the COVID-19 pandemic began. The goal is to share knowledge and experience, best practices, strategies and resources - knowing they can accomplish more together. Founded and led by Rhoda Weiss, Ph.D., Los Angeles-based national health care leader and consultant, the expanded coalition is partnering with Cleveland Clinic Chief Marketing and Communications Officer Paul Matsen and his team for this effort. Additionally, hospitals and health systems on a regional basis continue to come together to send messages like these of prevention and safety, hope and healing, life and death, care and caring.
The following hospitals and health systems are helping to spread this message across the country.
Allegheny Health Network
Baptist Health Northeast Florida
Baylor Scott & White Health
Bon Secours Mercy Health
Boston Children's Hospital
Children’s Hospital Los Angeles
Children’s Hospital of Philadelphia
Children's Hospital of Orange County
Children's National Hospital
Cincinnati Children’s Hospital Medical Center
City of Hope
Community Health Systems
Cooper University Health Care
Dana-Farber Cancer Institute
Hackensack Meridian Health
Johns Hopkins Medicine
Keck Medicine of USC
Mass General Brigham
Memorial Sloan Kettering Cancer Center
MemorialCare (Southern California)
Mount Sinai Health System
National Jewish Health
Nationwide Children's Hospital
Nemours Children's Health System
Oregon Health & Science University
Penn State Health
Roswell Park Comprehensive Cancer Center
Rush University System for Health
RWJ Barnabas Health
Saint Luke's Health System (Kansas City, MO)
Southwestern Health Resources
St. Elizabeth Healthcare
St. Jude Children’s Research Hospital
St. Luke's Hospital (St. Louis)
Stanford Health Care
Texas Health Resources
The Christ Hospital Health Network
The Ohio State University Wexner Medical Center
The University of Texas MD Anderson Cancer Center
UC Davis Health
UC Health CINCINNATI
UC San Diego Health
University of California Health
University Hospitals (Cleveland)
University of Iowa Health Care