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Dana-Farber's New Visual Identity


  • Dana-Farber logo 2019
  • Through the Dana-Farber Lens: A Vision of Science and Care

    Ever since Dr. Sidney Farber pioneered chemotherapy more than 70 years ago, Dana-Farber has viewed cancer research through a special lens — one that has brought hope to cancer patients everywhere.

    Uniquely, Dana-Farber Cancer Institute blends innovative science and exceptional patient care into transformative medicine. Our bold new logo mark — the Dana-Farber "lens" — visualizes this interplay of science and care as a single integrated and unified approach.

    Our new logo says that Dana-Farber will continue to set the standard for lifesaving cancer research and care into the future. The logo's colors — warming marigold for "care" and calming royal blue for "science" — represent synergy and optimism. The intertwined "D" for "Dana" and "F" for "Farber" connect us all — patients, physicians, researchers, family, and friends — to each other, and to our rich history.

    At Dana-Farber, we believe that healing kindness is as essential to cancer care as breakthrough research and transformative medicine. That is why our new Dana-Farber logo stands at the intersection of science and care, compassion and hope.

    "Our new look is one piece of a broader effort to prepare for the next generation of progress at Dana-Farber," said Laurie H. Glimcher, MD, President and CEO of Dana-Farber. "The new logo is vivid, refreshing, and looks to a promising future of new therapies for people with cancer everywhere. It highlights our deep commitment to science and clinical care that characterizes and distinguishes Dana-Farber and guides all that we do."

    Watch an animated video of our new logo:

  • Dana-Farber Cancer Institute has a new visual identity.

  • Watch an animated video showing the evolution of our logo:

  • See how Dana-Farber Cancer Institute's visual identity has evolved through the years.

  • Dana-Farber Transforms the Look of Transformative Medicine
    Leading science. Exceptional patient care. Transformative medicine. Take a look … it all begins at Dana-Farber Cancer Institute.